Search Engine Optimization, SEO

Search Engine Optimization

Search Engines like Google, Bing, Yahoo, Ask, etc. are a great source for organic website traffic. Search engine optimization has become even more important as many clients are turning to the Internet to find more clients. Typically called organic listings, organic search engine results appear on the left-hand side, 10 per page, in most search engine result pages. They are usually below the top 3 pay-per-click ads. Paid for traffic are the first 3 results and 10 results listed down the right-hand column. The higher your results are, the more clicks you get. The more clicks you receive the more phone calls you get. More calls translates to more sales.

Keyword Search Optimization

Pay-per-click traffic is quickly becoming very expensive as companies out bid each other. This drives the cost of keywords higher and higher. Simply bid high enough per keyword and you find yourself near the top. This makes managing your pay-per-click campaign even more important. It is a good source of leads if you know what you’re doing. When you make mistakes, the cost quickly rises. We can manage your pay-per-click advertising and get great coverage without having to spend your entire budget for advertising.

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